NEWS CORP BENEFITS ONLINE HUB

Making Employee Benefits Easy
to Navigate

NewsCorp wanted to create a portal for employees of their six media divisions (Dow Jones, Harper Collins, Wall Street Journal, News America Marketing, and Storyful) to engage with their unique company benefits. 

The result is an experience that merges large amounts of benefits information for employees of different generations and multiple company divisions. We designed a personalized hub where information is easy to find, simple understand, and accessible seamlessly in different devices. 

ROLE & DELIVERABLES

IA/UX Strategist

• Workshops and stakeholder alignment
• Content Audit
• User Interviews
• Information architecture
• UX Strategy
• UX Design

News Corp wants to communicate their competitive benefit offerings to current and potential employees. But employees were disengaged and uninformed about the company’s benefit offerings.

We wanted to create an efficient and simple experience to allow users to learn and select benefits. With a vast set of benefit offerings that are unique depending on an employee's company and position, we needed to organize the content in a way that was intuitive to find based on the way employees search benefit offerings.

User Interviews

In order to learn about how current employees search and select benefits, we conducted interviews with our end users. These were potential News Corp employees as well as current employees in different media divisions and organizational levels. The interviews allowed us to understand their pain points and needs when engaging with benefits. We also worked with the human resources team at News Corp to establish project objectives, identify company needs and define the overall vision.

User personas: Different user personas were created to represent the unique needs of employees at different stages of their careers. 

User Research Findings

We were able to get a sense of where current employers encountered friction at the moment of learning about and selecting their benefits. Some of our biggest findings were that employees:

• Were overwhelmed by the quantity of information and lack of organization, making it frustrating and overwhelming to find pertinent information.
• Were unaware of many programs and found the terminology used to describe them unclear and hard to relate to
• Only interacted with their benefits during open enrollment
• Felt like they wasted time trying to figure out what information was applicable to them

Organizing Information by Company Division and Job Position

Based on our user research findings, we knew that we wanted to make it easier for people to find answers to the most common questions, use real life scenarios, and organize the information in an intuitive way. We conducted a content audit and reviewed the multiple digital and print outlets currently used to communicate employee benefits. We categorized the information by topic based on needs that were identified in the user interviews. This organization would allow us to create an experience tailored to the unique situation of each user.

A Simplified Information Seeking Experience 

We had to rethink the way in which the information was being presented so that employees could easily access information relevant to them specifically. Keeping this as the primary goal, we designed a personalized experience where users can filter information to see only what is relevant to them. A secondary goal was to allow users to compare plan information with as little back and forth as possible. 

An Editorial Layout for a Media Company

Using a modular card layout enables at-a-glance consumption of information followed by more in depth exploration if warranted by the user. Content was written to reflect real life scenarios in a casual manner, making it more engaging and relatable. We further organized information using tags to provide quick access to other related content. New tags can be added by website administrator, allowing them to maintain content organization in the ever changing world of employee benefits.

Visit the website: mynewscorpbenefits.com